Branding Matters: Strategic Interactive Marketing

Commoditex:

• Technology:
• • Microsoft
  • Oxford Catalysts
  • Office Add-on
  • Commoditex
  • CitySafe
• Professional Services:
• • Garner International
  • FAABC
  • Curious Leaders
• Agencies:
• • AKQA
  • McCann Erickson
  • Complete
  • Fresh Enterprise
  • Indigo
  • The Nomads & Creativity-in Action

Naming | Branding


This client provides consultancy across all commodities, particularly for financial products. They retained Branding Matters to develop a new name and logo for the company, now called Commoditex, and to develop a name for its proprietary oil commodity pricing software, now called Curveplex, thereby establishing a naming convention for future product development as well.
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