Microsoft:
- Technology:
- Professional Services:
- Agencies:
Project Management | Strategic Marketing/Consulting | Agency Management
Branding Matters continues its work with Microsoft, this time managing a global email marketing campaign for Microsoft's developer tools. The project began in early 2008 with a pilot in Latin America and Canada. After analysis of the pilot programme results, the campaign has been refined and Microsoft has asked Branding Matters to develop and manage a 'Campaign-in-a-box' that will be tested and subsequently rolled out globally. Branding Matters will hande the campaign planning as well as creative development for the emails and landing pages and act as a centralised campaign manager and point person for all the participating subsidiaries.
more>