Branding Matters: Strategic Interactive Marketing

Microsoft:

• Technology:
• • Microsoft
  • Oxford Catalysts
  • Office Add-on
  • Commoditex
  • CitySafe
• Professional Services:
• • Garner International
  • FAABC
  • Curious Leaders
• Agencies:
• • AKQA
  • McCann Erickson
  • Complete
  • Fresh Enterprise
  • Indigo
  • The Nomads & Creativity-in Action

Prior Projects


Microsoft retained Branding Matters to manage and develop a pan-European pilot programme based around a web portal called 'How did you do that?'. The programme was designed to drive internal excitement and engagement of key new Microsoft technologies, including its 2007 Office System and Windows Vista. We developed the programme beyond its initial pilot stage and, in the spring of 2006, rolled it out across 32+ subsidiaries in Europe, the Middle East and Africa (EMEA) as a peer-to-peer community for the exchange of tips, tricks and best practice. The work has encompassed day-to-day management of the project's web portal, as well as strategic development, promotional initiatives and liaison with individuals and groups within Microsoft across EMEA, as well as management of external agencies.
more>