Branding Matters: Strategic Interactive Marketing

StraightEdge:

• Retail:
• • Activinstinct
• Technology:
• • Commoditex
  • CitySafe
  • TheNetwork
  • Microsoft
  • Oxford Catalysts
  • Office Add-on
• Professional Services:
• • Garner International
  • FAABC
  • Curious Leaders
• Agencies:
• • AKQA
  • McCann Erickson
  • Complete
  • Brandsmiths
  • Weboo
  • Straight Edge
  • Unity DC
  • Indigo
  • The Nomads & Creativity-in Action
  • Fresh Enterprise

Brand Strategy | Naming


Design agency StraightEdge was challenged to develop, in warp speed, a new name, brand and website for an IP telephony and IT support services company that already had a built in customer base. StraightEdge invited Branding Matters to team with them to deliver a brand workshop, develop the brand strategy (Speed-Branding style) and create a new name to get this new company off the ground and into the market quickly. Just weeks later, a new, no-nonsense, straight talking VOIP company was born: ‘voxclever’. You can see the new brand here.

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